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Posted on July 10, 2017 By

What You Need to Know About Customer and User Experience

The term commerce is defined as any activities that starts with production and ends with consumption, and the system of commerce includes political, economic, legal, cultural, technological, and social systems that can be operated locally and worldwide. Commerce is also defined as the subset of the complex system of business companies that are trying to maximize or increase their profit or income by offering their services and products in the business market, and such term comes from the Latin word commercium, which means merchandise. The terms customer experience and user experience are both being used in the world of commerce.

User experience is basically defined as the attitudes and the emotions of the people when they use a product, system or service of any business companies, and such term is being abbreviated as UX. The UX basically includes the various aspects, like the experiential, affective, practical meaningful and valuable aspects of the computer and human interaction and product ownership. User experience is being measured through the use of various metrics, like error rate, clicks to completion, abandonment rate, time to complete task, and success rate, and to be more specific, such term typically deals with the way people interacts with the services and the products, and the experience that they may obtain from the interaction. The long-term plan to align the touchpoint of the consumer or customer with the vison of the business company for user experience, is the definition of the term user experience strategy. The important parts or components of a user experience strategy includes a model of the commercial outcomes, a clear quantitative and qualitative understanding of the current UX, a detailed vision of the UX, a plan for developing the culture and the capabilities of the company, a set of regular measurements to monitor success and progress, and a prioritized roadmap of what needs or expected to happen.

Customer experience is defined as the product of an interaction between a company and a customer over the duration of their business relationship. The three parts of the said interaction includes the environments that the customers tends to experience during their relationship, the customer journey, and the brand touchpoints that the customers interacts with. Customer experience can basically be measured with the use of the overall or general experience of the customer, the tendency of the customer to use the brand continuously, and the tendency of the customer to recommend the brand to other people, and such term is being abbreviated as CX. The customer experience strategy is being used by each and every business company for this can help them retain and maintain more customers and can stop them from defecting to their competitors in the business industry.The Best Advice on Professionals I’ve found

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